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The author

I am an entrepreneur and co-owner of fashion apparel brand - InsideU. We create clothes since 2014 year. Previously studied social sciences and marketing. In November 2016 we created another start up: creative space for young Ukrainian designers. We collected 40 brands of clothes, shoes and accessories in one building and let them create their own fashion air in it. The project is already working but still involves a lot of time and creative thinking

Project media

Basic woolen cardigan
Basic woolen cardigan
Classical striped suit
Classical striped suit
Woolen short coat
Woolen short coat
Double sided woolen coat
Double sided woolen coat
Classical shirt with contrast inserts
Classical shirt with contrast inserts
Woolen classical coat
Woolen classical coat
Knitted sweater and skirt
Knitted sweater and skirt
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Project details

Overview

During the shooting campaign of our seasonal collection we wanted to show that we created the basis wardrobe which should be in basis of every look. That is why we were choosing for shooting the walls of unbuilt building. We were trying to say that you can create any look you like but we provide fancy basis for it. By the way it was very symbolic place for us, as it were the walls of out future show room.

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