Date: November 2017
Problem? This was a real world start up approaching Work and Income as a main stakeholder. Minimum Wage Ltd is a web driven recruitment company that helps place lower class citizens into Minimum wage roles. One of the challenges was to create a brand that would be motivating and approachable for the lower class yet professional and credible for the large corporate companies.
After speaking with my client, we decided to focus the brand on 3 P’s. Positive, Personal, and Professional. We also wanted the brand to feel as New Zealand as possible to speak to our audience. From here I focused on UX and UI and worked alongside RazorWeb Design to build the website.
Please check out www.minimumwage.co.nz
Aswell as UX/UI design this branding package also included –
4.Social Media Marketing Strategy