My friend’s mum was relaunching her clothing store, Yashee Authentics, and wanted a logo for the business. I told her I’d try designing one, and what started as a simple request turned into an incredibly fulfilling endeavour.
I’ve never been a graphic designer (my career has focussed on digital marketing) and I took on the project to learn how to use Illustrator.
Looking for inspiration I asked her questions like “what are the business’ values”, but she didn’t have the answers. She hadn’t put into words her business plan which I knew was essential for her success. So, I helped her make one.
Then I designed the logo and, shortly afterwards, she contacted me for advice on setting up a photoshoot.
I applied what I learned in my career to the shoot, acting as both photographer and coordinator.
The initial brief of “design a logo” evolved significantly and I’m still advising them. I’m genuinely invested in their story and can’t wait to see how they grow :)