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The digital realm is growing at an exponential rate, with every business needing an online presence which must be intuitive and easy to navigate. Designed to be in the vanguard of real estate trends and the first home buyer market, Youngestate.com.au is a real estate website that advertises free-standing homes, apartments and semi-detached dwellings attractive to the 20s and 30s demographic or middle to low income earners. It offers interior styling inspiration and home improvement advice to first home buyers. The site connects interested parties and real estate agents and contains contacts and information to assist users and to increase their confidence before making a real estate purchase.